어반프레임은, Creative·Requirement·Time을 공간의 3가지 중점 요소로 생각합니다. 인간의 삶의 질을 담는 그릇인 건축 속에서 창의적인 사고로 풍요로운 공간을 제안하고, 건축주의 요구사항과 기대를 뛰어넘는 특화된 설계를 통한 높은 고객 만족도, 그리고 공간 속의 시간까지 섬세함을 통해 균형적인 TOTAL DESIGN을 실현합니다.
Urban frame, Creative, Requirement, and Time are three key elements of space. In architecture, which is a vessel for the quality of human life, we propose a rich space through creative thinking, high customer satisfaction through specialized design that surpasses architect's requirements and expectations, and also realize balanced TOTAL DESIGN through the delicacy of space time.
Urban frame, Creative, Requirement, and Time are three key elements of space. In architecture, which is a vessel for the quality of human life, we propose a rich space through creative thinking, high customer satisfaction through specialized design that surpasses architect's requirements and expectations, and also realize balanced TOTAL DESIGN through the delicacy of space time.
Haneul Haneul Pop-up Store
Address
B2, 13, Yonsei-ro, Seodaemun-gu, Seoul
Period
2018.06
Area
60.37㎡ (18py)
Floor
B2
Client
Haneul Haneul
Designer
Seojaiwon
Typology
Commercial
온라인에서 시작한 언더웨어 브랜드 하늘하늘이 자체 디자인 라인 과 여름을 맞이한 여름이벤트를 위한 팝업스토어를 신촌 현대백화점 에서 진행합니다. 언더웨어와 연관성을 가지는 공간적 특징인 세탁소 라는 컨셉을 가지고 전시부터 판매까지 다양한 이벤트를 진행할 수 있는 공간으로 계획하였습니다.
Underwear brand HaneulHaneul will host a popup store for its own design line and summer event at Sinchon Hyundai D.S. With the concept of a laundry shop, which is a spatial characteristic related to underwear, it is planned as a space where various events can be held from the previous city to the sale.